1680126877654

1680126877654

IMPRESS header
IMPRESS

IMPRESS

Press Kit

Factsheet
Descriptions
Media
Branding
Accolades
Team
IMPRESS

IMPRESS

Press Kit

Factsheet
Descriptions
Media
Branding
Accolades
Team

Factsheet

Company:
IMPRESS
PR/Marketing Agency
Based in Bristol, United Kingdom

Founding Date:
31st January 2021

Team Size:
1

Website/s:
Official Website

Social/s:
Discord
Twitter
YouTube
Instagram

Pitch

Empowering indie games, democratising games publishing.

Description

Founded by award-winning independent game developer Ashley Gwinnell (prev: Force Of Habit, Game Jolt, Mediatonic) – IMPRESS is a complete toolkit for video game publishing. Marketing plan essentials, media monitoring & reporting tools, and audience & community growth metrics – discover, monitor, analyse, report – everything needed to grow a successful games business.

IMPRESS's first product – Coverage Bot (media monitoring) – tracks customers' game's mentions across the web, YouTube and Twitch, and notifies them in Discord/Slack, so they never miss a live stream event, ever again. Plus, tracking competitors, benchmarking, audience building, and influencer program, all coming 2023.

IMPRESS's second product – Press Kitty (presskit builder) – is a free service for indie game developers to easily create press kits for their studio and their games.

History

IMPRESS started at Force Of Habit as an internal tool to help the team with publishing bullet-hell party game Friendship Club (2015).

The platform's feature benefits grew in number through subsequent published game releases (Toast Time: Smash Up!, 2019) until founder Ashley decided the power of the toolkit could be better utilised by serving the independent games industry.

The toolkit has been largely rewritten from the ground up, and is now being offered on a subscription basis to indie teams, small publishers and PR agencies.

Force Of Habit as a development studio has since gone on indefinite hiatus, and founder Ashley's focus now is entirely on helping other indie game developers with IMPRESS.

Features

  • Coverage Bot — Track Twitch streamers, YouTubers, press, and increase your community & social engagement!
  • Press Kitty — Everything you need to create the ultimate indie game press kit!


Media

Trailers

Introducing: Coverage Bot! YouTube

Coverage Bot — Setup Walkthrough YouTube


Branding

Brand Guidelines

Use "IMPRESS" or "impress.games", never "Impress Games".

Templates


Accolades

Pullquotes

  • "Gwinnell will be continuing to work in the industry via his new outfit, IMPRESS, a toolkit for indie game marketing and publishing." — Marie Dealessandri, GamesIndustry.biz
  • "In more recent months, Gwinnell has prioritised IMPRESS, an indie games publishing toolkit that support media monitoring, marketing efforts, and social, community, and distribution metrics, including Coverage Bot, which monitors social channels and Google searches for coverage of games titles." — Khai Trung Le, PocketGamer.biz

Team

Ashley Gwinnell
Founder, IMPRESS

Tom Waterhouse
Key Artist, Freelance


Press Kit made with IMPRESS - by Ashley Gwinnell