Steam Wishlists To Sales Calculator

With the Birkett Ratio, we can use a Steam game's pre-launch wishlist number to estimate the number of sales it will make its first week.
By using this – and other survey data points from GameDiscoverCo – we can estimate Year 1, Year 3 and Lifetime sales and revenue.

Give the numbers a play – and let us know what you think!

1716776365488

1716776365488

$

$N/A

Lifetime Revenue

Day 1 Sales (5% conversion) 500
Day 1 Gross Revenue $9,995
Week 1 Sales (NaN% conversion) NaN
Week 1 Gross Revenue $NaN
Week 1 Fees, Refunds, Taxes, PPPP - $NaN
Week 1 Net Revenue $NaN
Year 1 Sales (3x week 1) NaN
Year 1 Net Revenue $N/A
Year 3 Sales (5.5x week 1) NaN
Year 3 Net Revenue $N/A
Lifetime Net Revenue (7.5x week 1) $N/A

FAQ:

How many wishlists should you have before launching your game on Steam?

You should have around 10,000 wishlists and strong wishlist velocity for your Steam game launch. This is to ensure that you reach the front page of Steam's "Popular Upcoming" and "New Releases" lists, which will propel your game to many new potential players.

What is the Steam wishlist conversion rate or Steam wishlist to sales ratio?

The Steam wishlist conversion rate (median) is as follows: Day 1 conversions are ~5%, Week 1 conversions are ~20% and Year 1 conversions are ~60%. For example, with 10,000 wishlists, you can expect around 2,000 sales in week 1. These values are from the latest GameDiscoverCo survey data and can be adjusted in Calculator tool above.

How often should you put your game on sale?

You should put your game on sale as often as possible – but don't discount too heavily too soon. You should steadily increment your discounts throughout your game's product lifecycle of around 3 - 5 years. And remember, discounts over 20% notify your wishlistees!

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Your indie game marketing toolkit! Influencer monitoring, marketing analytics, press kits, and bonus Steam tools to grow your games business — for indie devs, publishers, and PR professionals!

Your indie game marketing toolkit!

Influencer monitoring, marketing analytics, press kits, and bonus Steam tools to grow your games business — for indie devs, publishers, and PR professionals!

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