Steam Wishlists To Sales Calculator
With the Birkett Ratio, we can use a Steam game's pre-launch wishlist number to estimate the number of sales it will make its first week.
By using this – and other survey data points from GameDiscoverCo – we can estimate Year 1, Year 3 and Lifetime sales and revenue.
Give the numbers a play – and let us know what you think!
$152,924
Lifetime Revenue
| Day 1 Sales | (5% conversion) 500 |
| Day 1 Gross Revenue | $9,995 |
| Week 1 Sales | (17% conversion) 1,700 |
| Week 1 Gross Revenue | $33,983 |
| Week 1 Fees, Refunds, Taxes, PPPP | - $13,593 |
| Week 1 Net Revenue | $20,389 |
| Year 1 Sales | (3x week 1) 5,100 |
| Year 1 Net Revenue | $61,169 |
| Year 3 Sales | (5.5x week 1) 9,350 |
| Year 3 Net Revenue | $112,144 |
| Lifetime Net Revenue | (7.5x week 1) $152,924 |
FAQ:
How many wishlists should you have before launching your game on Steam?
You should have around 10,000 wishlists and strong wishlist velocity for your Steam game launch. This is to ensure that you reach the front page of Steam's "Popular Upcoming" and "New Releases" lists, which will propel your game to many new potential players.
What is the Steam wishlist conversion rate or Steam wishlist to sales ratio?
The Steam wishlist conversion rate (median) is as follows: Day 1 conversions are ~5%, Week 1 conversions are ~20% and Year 1 conversions are ~60%. For example, with 10,000 wishlists, you can expect around 2,000 sales in week 1. These values are from the latest GameDiscoverCo survey data and can be adjusted in Calculator tool above.
How often should you put your game on sale?
You should put your game on sale as often as possible – but don't discount too heavily too soon. You should steadily increment your discounts throughout your game's product lifecycle of around 3 - 5 years. And remember, discounts over 20% notify your wishlistees!
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