Your indie game marketing toolkit!

Influencer monitoring, marketing analytics, press kits, and bonus Steam tools to grow your games business — for indie devs, publishers, and PR professionals!

Trusted by ... games businesses!


Technology from big publishers, handed to indies!

Estimate Steam revenue. Analyse Steam reviews. Build press kits. Track your creator marketing campaigns, and react to Twitch livestreams in real-time. Everything you need, all in one place!


Level up your indie game marketing know-how!

With our (ever growing) library of guides on effective PR, reaching out to influencers, and optimising your Steam distribution, we'll make sure you're ready for your game launch!


It's dangerous to go alone – so chase your dreams together!

With our newsletter and Discord community, we share our successes and failures, and all the latest marketing news, talks and tips from across the web. Let's learn from each other and grow together!

  Coverage Bot

Track Web articles, YouTube videos and Twitch streams during your influencer/content-creator marketing and video game launch campaigns

Never miss a

live stream eventlet's play videocreator mentionpress review
ever again!

React to your video game mentions and report on your coverage from across the Web, YouTube, Twitch and TikTokNew!! Engage and grow your community!



No more relying on social media mentions — and no more manual searching!

Real-time notifications when press & creators cover your game, directly into your Discord / Slack. You'll never miss a Twitch livestream, YouTube let's play, TikTok video or press article ever again!


Your creator coverage, audience and Steam data, together!

Explore and filter your data by time, platform type, reach or aggregate statistics. Figure out what is moving the needle, and make better, data-backed marketing decisions!


Making reports isn't your job — analyzing, understanding, or presenting them is!

All in one click! Trusted, credible digital PR and SEO metrics from SimilarWeb, and automated screenshots for every article. You can finally forget your manual spreadsheets.

  Press Kitty

Everything you need to
create the ultimate indie game press kit!

In just 5 minutes — and, it's free!



Level up your


Free educational resources & games promo news straight into your inbox!


5 Biggest Indie Game Press Kit Mistakes

😬 Avoid these most common mistakes with your indie game's press kit – at all costs!

By Ashley

13th November 2023

Market Analysis

Steam Benchmarks & Estimates: The Other Side Of Market Analysis

🧐 Learn about wishlists, followers, and activations – and how to benchmark with Steam data!

By Ashley

18th October 2023

Mini Marketing Summit

Mini Marketing Summit graphic

In July, during Develop conference, we invited the brightest, most experienced minds in indie games marketing all into one room, and asked: how do indie games get discovered?

— Chris Zukowski (HowToMarketAGame.com) — Suzanne Wallace (IndieBard.co) — Thomas Reisenegger (Future Friends) — Ruby Adams (Disobey) — Lou Jones (YRS TRULY) — Lauren Moses (Neonhive) — Joshua Brown (FuturLab)

With over 100 attendees seeking answers from our expert speakers and panelists, it was a ruckus. An absolute blast!

If you weren't there, luckily we took some video. Here's what you missed! 👇

Watch the Talks!

Trusted by ... games businesses!

Kris Wingfield-Bennett
Kris Wingfield-Bennett
Director at Future Friends Games

Coverage Bot (and IMPRESS in general) has become our go-to for all our client and published games when it comes to influencer coverage reporting (both Twitch & YouTube). It's quick and easy to set up, has Discord integration and built-in reporting. It just works really well, love it!

Thank you, Ashley!

Conor Clarke
Conor Clarke
Marketing & Comms at Boneloaf

Coverage Bot has allowed us to monitor Twitch and YouTube coverage of Gang Beasts in an effective and efficient manner. It makes it very easy to keep track of who's streaming the game, and brings us closer to our fans!

Very impress-ive!

Martijn van der Meulen
Martijn van der Meulen
Co-founder of Snap Finger Click

Coverage Bot has been a great addition for our community. At Snap Finger Click we create multiplayer party games with a dedicated Twitch mode which lets streamers play directly with their viewers, so having a bot reporting in Discord when people are playing our games is absolutely perfect.

We couldn't do without it now.

Sign Up, Today!

For access to:
Coverage Bot
Press Kitty (free)
Academy (free)
Steam Revenue Calculator (free)
...and more tools coming soon!

Get started with our innovative video game marketing toolkit, today!