IMPRESS – Indie game marketing, made simple!

Without IMPRESS

With IMPRESS

Press kits split across Google Drive, Google Docs, and custom websites.

Press kits and press releases organised in one place

Big unruly contact spreadsheets – difficult to manage

Organised CRM with tags, lists, keys, campaigns, attributes and more

Campaign emails ending up in Promotions/spam folder

Emails send from your own address, not a third-party

Key requests via multiple Google forms – manual validation to check fraud

Key requests via verified creator connections – approve with a click!

Difficult to measure creator marketing results - with manual data tracking that takes a long time

Easy automated reporting and analytics

Refreshing Twitch/Youtube/etc all the time

Alerts straight into your Discord/Slack

Many different disparate tools – lots of per-service costs, cognitive overload

One single platform with everything you need – reduced cost, simple!

Trusted by ... games businesses!

Kris Wingfield-Bennett
Director at Future Friends Games

Coverage Bot (and IMPRESS in general) has become our go-to for all our client and published games when it comes to influencer coverage reporting (both Twitch & YouTube). It's quick and easy to set up, has Discord integration and built-in reporting. It just works really well, love it!

Thank you, Ashley!

Conor Clarke
Marketing & Comms at Boneloaf

Coverage Bot has allowed us to monitor Twitch and YouTube coverage of Gang Beasts in an effective and efficient manner. It makes it very easy to keep track of who's streaming the game, and brings us closer to our fans!

Very impress-ive!

Martijn van der Meulen
Co-founder of Snap Finger Click

Coverage Bot has been a great addition for our community. At Snap Finger Click we create multiplayer party games with a dedicated Twitch mode which lets streamers play directly with their viewers, so having a bot reporting in Discord when people are playing our games is absolutely perfect.

We couldn't do without it now.

Josh Regan
Founder of Raredrop Games

I made extensive use of Coverage Bot during the launch of WARBORN, it made keeping track of press and streamer coverage much more manageable. The tool even found things I would have otherwise completely missed.

Highly recommended!

Rich Wallis
Founder of Codebyfire

A great way to track who's streaming The Colonists, and the Discord bot makes it super easy to share things with my community.

It's really great!

James Parker
Founder of Ground Shatter

Coverage Bot is super useful, especially during your launch window. We used it on Fights In Tight Spaces...

...and look how well that turned out!

Pricing

IMPRESS tools are modular to be as accessible as possible – pick individual products or an all-in-one bundle:

All-in-one bundles Coverage Bot, Press Kitty & Launchpad No fixed contract – cancel any time! One subscription, one invoice	Start Free	Lite	Indie	Studio	Publisher
Launchpad
Creator Email Addresses
Creator Search
Contacts
Campaigns
Automated Follow-ups
Forms
Key Requests
Key Limit
Track Steam Key Activations
Email send limit
Email Accounts
Tags & Attributes
Google Sheet Import
Webhooks
Coverage Bot
Games
Coverage
Twitch Live Alerts
Tracking
Sentiment Analysis (Coming soon!)
Discord Bot
Audience Insights
Community Membership
Export CSV
Generate PR Coverage Reports
Scheduled Email Reports
PR / Ad Value Equivalency (AVE) Metrics
Webhook Extensions
Priority Support
Press Kitty
Press Kits
Cloud Storage

All-in-one FAQ

What's included in the all-in-one bundle?

Can I buy individual products instead?

What's the difference between the Lite, Indie, Studio and Publisher tiers?

Can I upgrade or downgrade my tier later?

Can I get a custom plan?

Do you offer free trials or discounts?

Your all-in-one indie game marketing toolkit! Influencer monitoring, coverage analytics, press kits, and bonus Steam analysis tools to grow your games business — for indie devs, publishers, and PR professionals!

Free