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Video Game Marketing Guides | IMPRESS Blog

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Educational articles all about games marketing & promotion!

Educational
Steam
Events
Community
Press
Creators

Steam Next Fest Guide: 10-Step Marketing Checklist

Check your strategy against these 10 steps to improve your chances of success in Steam Next Fest!

By Ashley

2nd February 2024

Educational
Press
Creators
Tools

5 Biggest Indie Game Press Kit Mistakes

😬 Avoid these most common mistakes with your indie game's press kit – at all costs!

By Ashley

13th November 2023

Educational
Market Analysis
Steam

Steam Benchmarks & Estimates: The Other Side Of Market Analysis

🧐 Learn about wishlists, followers, and activations – and how to benchmark with Steam data!

By Ashley

18th October 2023

Educational
Market Analysis
Steam

10 Free Tools for Video Game Market & Competitor Analysis

🧰 Learn about all the available tools and approaches to analyze the competitive games landscape!

By Ashley

5th April 2023

Educational
Press
Creators
Tools

Best Free Press Kits for Indie Games

🎨 A feature-by-feature comparison of all the free video game press kit tools & services! Learn all about indie game press kits today!

By Ashley

8th March 2023

Educational
Marketing

What's Killing your Games Marketing?

💀 80% of indie games are commercial failures. Let's explore the most common marketing pitfalls!

By Ashley

22nd February 2023

Educational
Steam
Events

6 Ways to Make the Most of Steam Next Fest

💯 Best practices, actionable steps to take, and tools to use – all to improve your chances of success in Steam Next Fest!

By Ashley

31st January 2023

Educational
Analysis
Outreach
Creators

Finding The Right Influencers For Your Indie Game

🚀 Tips to curate your list of influencers – and leverage their support to promote your game!

By Ashley

25th January 2023

Educational
Outreach
Press

Indie Game Press Releases: The Ultimate Guide!

📝 What to include, how to write, when to send — strategies for getting maximum coverage with press releases!

By Ashley

5th January 2023

Educational
Analysis
Press

Coverage Tracking & Reporting 101

👀 How to keep an eye on and analyse your game's online presence – and make best use of it!

By Ashley

30th November 2022

Announcement

Introducing: Press Kitty!

😸 The brand new indie game Press Kit service — with best practices, tools and templates!

By Ashley

16th November 2022

Educational
Press

Indie Game Press Kit: Master The Basics

😺 Learn the basics and best practices for your indie game press kit!

By Alessandro

2nd November 2022

Educational
Steam

How to Make the Most of your Steam Page

✨ Learn how to make the best Steam game page – what to prioritise, how to tag, and where to add your unique indie flair!

By Alessandro

19th October 2022

Educational
Outreach
Press

How to Talk to Games Press

📤 Learn how to reach out to games journalists – what is essential info & what are the pitfalls to avoid? Get your game covered today!

By Ashley, Alessandro

12th October 2022

Educational
Steam
Market Analysis

How to Calculate Steam Game Revenue

💸 Learn how to estimate revenue for ANY game on Steam with this handy formula and interactive tool!

By Ashley

21st September 2022

Educational
Podcast

Podcast: Getting IMPRESSive Results from Tools and Resources

📣 Ashley joins Andrew Pappas on Indie Game Movement podcast Episode 279 to talk marketing and tools for indie games!

By Ashley

9th August 2022

Educational
Community
Discord
Automation
Tools

Best Discord Bots for Game Developers

🤖 Learn all about the most useful Discord Bots for video game developers/publishers, and their communities!

By Ashley

30th June 2022

Announcement

Introducing IMPRESS!

👋 Hey! We're the new games marketing, community and publishing tools platform on the block.

By Ashley

29th June 2022

Make Your Game A Success!

With access to:
Coverage Bot
Press Kitty (free)
Academy (free)
Steam Revenue Calculator (free)
...and more tools coming soon!

Get started with our innovative video game marketing toolkit, today!