10:15am: "Welcome to Impact! Indie games!"

Why I'm here, why you're all here & general event housekeeping!

Ashley Gwinnell // Founder, IMPRESS.GAMES & Co-organiser, IMPACT! Indie Games

10:30am: "Marketing for Indies: How to talk about your game so that people will listen"

Whether you’re a first timer or you’ve been round the block a few times, join Matt as he walks through some important concepts and helpful advice for game devs to remember as you work to reach players and develop an audience for your game.

Matt Brown // BD & PR Manager, Vicarious PR

11:00am: "BFI For Games: Tax Credits, Business Development Funding & More"

Stuart will be sharing everything that British Film Institute can do for your games business: whether that's the latest on Video Games Tax Credits, the new Business Development Funding and More!

Stuart Isaac Burnside // Games Certification Manager, British Film Institute

12:00pm: "Why Most Of What You Know About Content Creators Is (Probably) Wrong"

Everything has shifted for creators, platforms and games discovery over the past 12 months but most indies are still using an out-of-date playbook and assumptions. Lessons from 12 years of working with creators and influencers, what has changed and what the future looks like.

Rich Keith // CEO, Fourth Floor

12:30pm: "Mentoring + Inclusivity = Better Games, Better Games Biz"

Anisa Sanusi // Co-founder, Limit Break

2:00pm: "Getting your game to market: A Producer's Perspective"

Vicky has experienced the rollercoaster of getting to market many times and in all scales of dev team. In this Q&A we'll be highlighting the key points to help ensure dev teams, publishers and players are all smiling on launch day!

Vicky Mackensie // Producer, Auroch Digital

2:30pm: "Campaigns We Loved: Super Marketing Agency Panel"

In this session, we'll be asking some of the best games marketing agencies each for a mini-analysis of a campaign they admire, and to extract some learnings and inspirations!

Abi Le Guilcher // Future Friends

Jack England // YRS TRULY

Matt Brown // Vicarious PR

Mystery Egg // ???

3:00pm: "Making the most of Brand & IP Crossovers"

It’s no secret that PowerWash Simulator has collaborated with some huge IPs since launching in 2022, from Tomb Raider to Warhammer. FuturLab’s Associate Marketing Manager, Jess Green, shares insights and learnings from partnering with some of entertainment’s most beloved franchises.

Jess Green // Marketing Gnome, FuturLab

4:00pm: "Micro to Massive: Indie Marketing Considerations as You Scale"

So your Steam page copy is pristine, your Discord’s all set up and you’ve got your community plan ready to roll, but what happens when your game succeeds beyond your wildest forecasts? Suddenly your marketing needs have transformed. While every journey is different, this talk will delve into practical considerations for marketing, brand and comms at scale so your plan can evolve too.

Haley Uyrus // Games Marketer, Former Epic/Mediatonic

4:30pm: "Approaching TikTok: It's not that scary!"

Natasha from will showcase the Dos and Don'ts of running a successful TikTok account to promote your game!

Natasha Evette // Narrative Lead & Community Lead, Firefly Studios

5:00pm: "What We Look For In Your Games: Super Indie Publisher Panel"

Join James Parker as he grills key figures from games publishing about what they are looking for, and how to make your game stand out when hunting for that elusive deal.

James Parker // Founder, Ground Shatter

Paul Kilduff-Taylor // Founder, Mode 7

Simon Byron // Managing Director, Yogscast Games