Podcast: Getting IMPRESSive Results from Tools and Resources

Last week, I sat down with Andrew Pappas from Indie Game Movement / RenGen to discuss marketing metrics that should take priority, how tools can reduce friction, as well as how to think about your games business for longevity.

Listen

Or via your Podcast channel of choice!

• Spotify
• Apple Podcasts
• Libsyn
• Direct Download

Episode Description

There are tons of resources and tools out there that can help us do everything from create processes, reduce friction and better understand our game marketing efforts. Despite this, we can still get caught focusing on too many details these resources provide, making it a challenge to know how to best leverage them.

Want to help support Andrew’s Indie Game Movement podcast?

• Visit their Patreon page!
• Follow _andrewpappas on Twitter
• Follow rengenmarketing on Twitter
• Follow igmpodcast on Twitter
• View RenGen’s consulting services

Closing Tips & Advice

• Think like a publisher and be mindful of your long-term brand.
• Spend someone else’s money to reduce your personal risk.
• Don’t neglect marketing & testing your game!
• Never crunch!