1716795287355

1716795287355

View Full Changelog Email Merging

November 2015

Email Merging

Up until this point, we'd been writing, tailoring and sending press emails manually. We did this to break our emails free of the 'promotions'/'updates'/'social' tab that exists in Gmail. This approach was fine in the short-term, but was an inefficient use of our time in the long-run.

So we built a mail-merge tool which integrated with Gmail / SMTP to send bespoke-tailored, and delivery-efficient email with a vastly improved open rate.

This also meant we were recording who we sent what keys to, and so we could send follow up emails with the same/previously sent keys. Voila!