1755433852293

1755433852293

Your all-in-one indie game marketing toolkit! Influencer monitoring, coverage analytics, press kits, and bonus Steam analysis tools to grow your games business — for indie devs, publishers, and PR professionals!

Indie game marketing – made simple!

The all-in-one indie game marketing toolkit. Find creators, run campaigns, distribute keys and report coverage. Everything you need to launch and grow your games!

Trusted by indie devs, publishers, and PR pros – ... games businesses!

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Here's everything we can help with (so far):

Press Kits

Press Kits

Easy to use Press Kits that don't take all day to set up!

No need for your own web server or a designer. Get set up in minutes – assets automagically pulled from your Steam page!

With 3,000+ press kits created already, it's the defacto indie game press kit tool!

Press Kits

Creator Discovery & CRM

Early Access

Find and save creators in your own curated media database!

Our intelligent discovery algorithm surfaces creators based on similar titles in your game's genre – no more manual searching and unruly spreadsheets!

Stay organised with lists, tags, and custom attributes and importers too.

Campaigns & Key Management

Campaigns & Key Management

Early Access

Streamlined creator outreach, with key distribution campaigns on autopilot!

Reach more creators with email campaigns and automated follow ups, all sent from your own email accounts for better results.

Collect creator interest early with forms and widgets too — keep their details for when you're ready! Coming Soon

Coverage Bot

Social Listening & Mentions

Harvest creator and community-generated content, effortlessly!

Stop spending hours searching every platform and building huge data sheets – we'll collate it all for you!

Measure your marketing results, reshare content to extend social reach, respond quicker to community pains, find creators worth partnering with and grow your audience!

Supports Web/Press, YouTube, Twitch, Reddit, Podcasts and TikTok!

Twitch

 

Discord

Slack

Webhook

Twitch Stream Alerts

Real-time alerts when Twitch streamers go live with your game!

No more hitting refresh. No more waiting around. Get immediately notified in your Discord or Slack when influencers are playing!

Join streams before everyone else. Delight streamers and their audiences. Make your influencer relations better!

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Coverage Reports

Create beautiful, easy-to-digest, customisable reports in minutes!

Make reports isn't your job – analysing, understanding, or presenting them is.

Trusted, credible digital PR and SEO metrics from SimilarWeb, and automated screenshots for every press article. Plus all of your creator content, always up to date.

Steam Market Research

Steam Market Research

Analyse your market and benchmark competitors!

Estimate sales revenue from reviews, predict wishlist to sales conversions, download and compare store page assets, and discover indie publishers!

Start your project with the right data at hand!

Steam Market Research

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Academy

Free educational resources & games promo news straight into your inbox!

We run knowledge sharing events in our Discord, provide articles and guides on the blog, and host expert talks on topics that matter – all of which go into our monthly newsletter!

Upskill with us and find your own way to success!

Trusted by ... games businesses!

Kris Wingfield-Bennett
Kris Wingfield-Bennett
Director at Future Friends Games

Coverage Bot (and IMPRESS in general) has become our go-to for all our client and published games when it comes to influencer coverage reporting (both Twitch & YouTube). It's quick and easy to set up, has Discord integration and built-in reporting. It just works really well, love it!

Thank you, Ashley!

Conor Clarke
Conor Clarke
Marketing & Comms at Boneloaf

Coverage Bot has allowed us to monitor Twitch and YouTube coverage of Gang Beasts in an effective and efficient manner. It makes it very easy to keep track of who's streaming the game, and brings us closer to our fans!

Very impress-ive!

Martijn van der Meulen
Martijn van der Meulen
Co-founder of Snap Finger Click

Coverage Bot has been a great addition for our community. At Snap Finger Click we create multiplayer party games with a dedicated Twitch mode which lets streamers play directly with their viewers, so having a bot reporting in Discord when people are playing our games is absolutely perfect.

We couldn't do without it now.

Josh Regan
Josh Regan
Founder of Raredrop Games

I made extensive use of Coverage Bot during the launch of WARBORN, it made keeping track of press and streamer coverage much more manageable. The tool even found things I would have otherwise completely missed.

Highly recommended!

Rich Wallis
Rich Wallis
Founder of Codebyfire

A great way to track who's streaming The Colonists, and the Discord bot makes it super easy to share things with my community.

It's really great!

James Parker
James Parker
Founder of Ground Shatter

Coverage Bot is super useful, especially during your launch window. We used it on Fights In Tight Spaces...

...and look how well that turned out!

Pricing

IMPRESS tools are modular to be as accessible as possible – select a product below:

On all plans
No fixed contract – cancel any time!
Switch active games – at any time!

Indie

Studio / Agency

Coverage Bot FAQ

What's the difference between the Indie & Studio/Agency tiers?

What happens if I go above the 1,000 Coverage Limit on the Indie tier?

What happens if I go above the 5,000 Coverage Limit on the Studio / Agency tier?

I'm not interested in the Discord bot part – can I use the tracking tool without it?

Can I have a custom plan combining features of Indie & Studio tiers?

Do you offer free trials or discounts?

Make Your Game A Success!

With access to:
Coverage Bot
Press Kitty (free)
Academy (free)
Launchpad (free early access)
Steam Revenue Calculator (free)
...and more tools coming soon!

Get started with our innovative video game marketing toolkit, today!