Get Next Fest Ready!
Are you ready for Steam Next Fest?
Use this checklist to find out!
Plus: a bunch of helpful guides and a suite of indie marketing tools to help you make the most of the festival!
Checklist
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Before Next Fest
During Next Fest
After Next Fest
Free Events & Guides
Steam Next Fest Marketing Workshop with Chris Zukowski (HTMAG)
Join Steam wizard Chris Z for a chat on Steam Next Fest marketing! Learn all the strategies for your best chance at festival success!
Where/when: Discord on Monday 6th October at 18:00 BST
Watch on YouTube!
How to Make the Most of your Steam Page
✨ Learn how to make the best Steam game page – what to prioritise, how to tag, and where to add your unique indie flair!
Steam Next Fest Guide: 10-Step Marketing Checklist
Check your strategy against these 10 steps to improve your chances of success in Steam Next Fest!
Marketing For Indies: How to talk about your game so that people will listen
📣 Key insights for indie game developers to build an audience and enhance their visibility!
Indie Game Press Releases: The Ultimate Guide!
📝 What to include, how to write, when to send — strategies for getting maximum coverage with press releases!
Best Discord Bots for Game Developers
🤖 Learn all about the most useful Discord Bots for video game developers/publishers, and their communities!
Revealing the Secrets of your Steam Page
What is Steam Page Optimisation? Why is everyone so obsessed with Wishlists, and do they really matter? When should I make my Steam Page live? Do I need a demo? This session provides answers to these common questions and more!
Indie Game Marketing Tools
Press Kitty Coverage Bot Launchpad Steam ToolsPress Kits
Press Kits
Easy to use Press Kits that don't take all day to set up!
No need for your own web server or a designer. Get set up in minutes – assets automagically pulled from your Steam page!
With 3,000+ press kits created already, it's the defacto indie game press kit tool!
Creator Discovery & CRM
Early Access
Creator Discovery & CRM
Early Access
Find and save creators in your own curated media database!
Our intelligent discovery algorithm surfaces creators based on similar titles in your game's genre – no more manual searching and unruly spreadsheets!
Stay organised with lists, tags, and custom attributes and importers too.
Campaigns & Key Management
Early Access
Campaigns & Key Management
Early Access
Streamlined creator outreach, with key distribution campaigns on autopilot!
Reach more creators with email campaigns and automated follow ups, all sent from your own email accounts for better results.
Collect creator interest early with forms and widgets too — keep their details for when you're ready! Coming Soon
Social Listening & Mentions
Social Listening & Mentions
Harvest creator and community-generated content, effortlessly!
Stop spending hours searching every platform and building huge data sheets – we'll collate it all for you!
Measure your marketing results, reshare content to extend social reach, respond quicker to community pains, find creators worth partnering with and grow your audience!
Supports Web/Press, YouTube, Twitch, Reddit, Podcasts and TikTok!
Twitch Stream Alerts
Twitch
Discord
Slack
Webhook
Twitch Stream Alerts
Real-time alerts when Twitch streamers play your game!
No more hitting refresh. No more waiting around. Get immediately notified in your Discord or Slack when influencers are playing!
Join streams before everyone else. Delight streamers and their audiences. Make your influencer relations better!
Coverage Reports
Coverage Reports
Create beautiful, easy-to-digest, customisable reports in minutes!
Make reports isn't your job – analysing, understanding, or presenting them is.
Trusted, credible digital PR and SEO metrics from SimilarWeb, and automated screenshots for every press article. Plus all of your creator content, always up to date.
Steam Market Research
Steam Market Research
Analyse your market and benchmark competitors!
Estimate sales revenue from reviews, predict wishlist to sales conversions, download and compare store page assets, and discover indie publishers!
Start your project with the right data at hand!
Academy
Free educational resources & games promo news straight into your inbox!
We run knowledge sharing events in our Discord, provide articles and guides on the blog, and host expert talks on topics that matter – all of which go into our monthly newsletter!
Upskill with us and find your own way to success!
Powered by IMPRESS
Your all-in-one indie game marketing toolkit! Influencer monitoring, coverage analytics, press kits, and bonus Steam analysis tools to grow your games business — for indie devs, publishers, and PR professionals!
Indie game marketing – made simple!
The all-in-one indie game marketing toolkit. Find creators, run campaigns, distribute keys and report coverage. Everything you need to launch and grow your games!
Trusted by ... games businesses!
What you can improve for Next Fest
Wishlist Growth
Identify creators who move the needle, reshare timely content, and keep momentum all week.
Stream Alerts
Instant Discord/Slack alerts when streamers go live so you can show up and engage.
Press Kits & Newsrooms
Spin up a polished press kit from your Steam page in minutes — no designer needed.
Creator CRM
Save contact details and build relationships with creators who cover your game.
Key Distribution
Run future campaigns and distribute keys to your curated creator database.
Simple Reporting
Automatic coverage collection with clean reports for your team and stakeholders.
Trusted by indie devs, publishers and PR pros
Used by ...+ games businesses
Marketing & Comms at Boneloaf
Coverage Bot has allowed us to monitor Twitch and YouTube coverage of Gang Beasts in an effective and efficient manner. It makes it very easy to keep track of who's streaming the game, and brings us closer to our fans!
Very impress-ive!
Co-founder of Newfangled Games
We've integrated Coverage Bot into our marketing strategy at Newfangled Games. We now get Slack notifications whenever a streamer goes live playing Paper Trail!
Amazing!
Managing Director at Ant Workshop
Press Kitty is a dream for a time-pushed indie developer. It's so quick and easy to set up, even if you're an idiot like me who doesn't understand websites. And if there's anything it doesn't do...
Ash is very fast at responding to feedback and adding little tweaks and bits!
Comms Manager at Chimera Entertainment
Press Kitty has been an incredibly useful resource for Songs of Silence – we had our press kit up and running within an hour and updating it is a breeze.
Excellent customer support, too!
Hey there! 👋
Ashley, founder of IMPRESS here.
Just so you know the story, I'm an indie game dev who started building tools to make marketing my games easier. As it turns out, other people found them useful too!
So now I'm here – developing tools, publishing blogs, organising events, offering support – to help your games grow and to help you find your success in the industry! Let's be friends!
Get ready for Steam Next Fest:
With access to:
Coverage Bot
Press Kitty (free)
Academy (free)
Launchpad (free early access)
Steam Revenue Calculator (free)
...and more tools coming soon!
Get started with our innovative video game marketing toolkit, today!
