Video Game Marketing Guides | IMPRESS Blog

Join Ash Gwinnell and Emily Pitcher (@Sonderingemily) for a chat all about content creation and social media for indie game devs! Should you follow trends? How can you make your posts go viral? And should you be building an audience? We cover a bunch of topics to maximise your game's visibility and success!

Join Ash Gwinnell and Robby Bisschop (Pirate PR) for a chat all about traditional PR for your indie game for Steam Next Fest! From press releases and press kits to embargoes and exclusives, and bonus tips on social media, paid advertising and more, we cover what you should be doing before, during AND after the event to maximise your game's success!

Join Ash Gwinnell and Jarvs Tasker for a chat all about marketing your indie game for Steam Next Fest! From creator outreach and community activations to Steam best practices, we cover what you should be doing before, during AND after the event to maximise your game's success!

Join Ash Gwinnell and Chris Zukowski for a chat about Steam Next Fest marketing – what's new? what's good? and how can you make the most of it? If you're an indie game dev, this video is full of essential tips!

At our recent IMPACT! Indie Games Pitch Up event, 10 UK indie developers pitched their games directly to a panel of top publishers and received real-time, actionable feedback. Before that, however, we asked the panel: what is it like to work with them? what do they like to see in your games? and more!

Join us for a chat with Rene Habermann from Bippinbits on post-success, adaptability, and how a studio changes after a successful game! We'll be asking general “you made it, what now” questions, as well as potentially touching on working with a publisher like Raw Fury is like!

Join Dan Thomas and Rami Ismail for a chat on "The State of Indie Games in 2025" – what's going on with funding, marketing strategy, opportunity, layoffs, and... how can we all survive?

What are the challenges of long-term indie development? What does running a studio for 10+ years feel like? We're joined by indie legends Jake Birkett (Grey Alien), Shawn Alexander Allen (Nuchallenger) and Sam Read-Graves (ReadGraves) for a chat on all things indie resilience!

What makes a great indie game trailer? How can indies prepare for the trailer production process? What debug or camera tools are there? We're joined by popular creative director and trailer editor Derek Lieu for a chat on all things game trailers!

How do you effectively work with content creators to market your game? What makes for successful influencer partnerships? How do you find the right creators, and what should you consider before reaching out?

How do you build, engage and grow your community? What are the common mistakes developers make? What tools and tactics are available? And what does "good" even look like when it comes to community?